On April 24, 2024, the launch of Wave Brands marked a before and after in the creative industry. Our agency, which emerged after 15 years of Enfocarte's evolution, presented itself to the world with a renewed identity, redefining our service offering and the impact of technology in all the projects we take on.
The event featured speeches by Facundo Santana, Ponny Ponzio, Manuel Urretabizkaya and Rosario Rousseaux, who shared their perspectives and visions about the new era of the agency. "It's not just about changing the logo, but about evolving our essence to lead the creative future," said Facu Santana, our CEO & founder.
The launch not only captured the attention of our employees and stakeholders, but also generated significant media coverage.At the heart of this transformation is our innovative DNA, which combines the authentic essence of what Enfocarte once was with new and expanded capabilities to address the challenges of the global marketplace.
The launch underscored our dedication to strategies that not only meet our clients' brand objectives, but also go beyond them to genuinely connect with audiences on deeper and more meaningful levels.
The repercussion in the media has been very positive, highlighting that this new chapter for Wave Brands is not only a rebranding, it is a reaffirmation of our commitment to excellence, innovation and creativity without limits.
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