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Facundo Santana, CEO & founder of Wave Brands, also Director of Argentina Advertising in Mexico, presented the project representing the Argentine Chamber of Agencies at the Argentine Embassy in Mexico City.
Facundo shared a pioneering initiative in the Argentine creative and advertising communications industry, bringing together the entire industry in one place. Facundo spoke about the "collaborative revolution", highlighting how agencies that traditionally competed with each other, now collaborate creating synergies.
This new approach opens doors to the Latin American and Anglo-Saxon markets, representing a paradigm shift in the way the industry expands and connects globally.
This is the first time in the world that the entire advertising industry of a country has participated together in such an initiative, demonstrating a clear inclination towards innovation and sectoral cooperation.
In addition to this milestone, we participated in AdWeek LatAm, taking advantage of the platform to strengthen our presence and share our unique approach in the region. This participation underscores our vision both in the industry and at Wave Brands to drive authenticity and creativity in every project we undertake.
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